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Removal guide

How to remove yourself from Lotame

Site
lotame.com
Category
marketing
Difficulty
Medium
Time to process"waiting period," not specified ; CCPA 45d cap

What they publish

cookie/MAID-keyed behavioral segments, interests, demographics, cross-device graph; private DB keyed to browser/device identifiers, not public profiles

Owner / network: Lotame Solutions Inc. — acquired by Publicis Groupe in 2025, being integrated with Epsilon

Removing yourself, step by step

0 of 5 done
  1. From the browser/device you normally use (important — request is tied to browser identifiers), open lotame.com → footer "Your Privacy Choices".
  2. Open the Privacy Rights Request Form; select "Delete your personal data (includes all opt-outs and other restrictions on processing)".
  3. Enter first/last name, email, country, state; submit.
  4. Click the "Verify My Identity" link in Lotame's confirmation email; save the request ID.
  5. Repeat on other browsers/devices you use regularly.

Tap a step to tick it off. Progress is saved in this browser only.

How they confirm it

email confirmation — "Verify My Identity" link; request ID issued after verification

If they ignore you

privacy@lotame.com with request ID; CPPA/state AG; post-Publicis acquisition, Epsilon's DSR channel may also apply

Data brokers re-list. Check again in about 60 days.

Re-listing risk for this site: Medium-High — deletion is keyed to browser/device identifiers present at request time; new cookies/devices rebuild the profile; cookie opt-outs reset on clear

Common questions

How do I remove myself from Lotame?

Use Lotame's opt-out page (lotame.com/privacy/information-privacy-choices-services). Or email their privacy address, privacy@lotame.com. The guide above lists 5 steps, and this page writes the removal request for you to send from your own email.

Will my information come back on Lotame?

Medium-High — deletion is keyed to browser/device identifiers present at request time; new cookies/devices rebuild the profile; cookie opt-outs reset on clear. Check again in about 60 days.

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