How to remove yourself from Equifax data products
household economics/wealth segments (IXI), demographics, marketing lists derived from aggregated financial data; private DB, not public profiles
Owner / network: Equifax Inc.; marketing opt-out covers subsidiaries IXI Corporation, IntelliReal LLC, Compliance Data Center LLC, Austin Consolidated Holdings
Removing yourself, step by step
- 01
Go to https://myprivacy.equifax.com/opt-in-opt-out/personal-info.
- 02
Enter name, address, city, state, ZIP (optionally DOB/email/phone for better matching — skip SSN).
- 03
Check acknowledgment + CAPTCHA, select the opt-out/deletion rights offered, submit.
- 04
Also opt out of prescreened credit offers at optoutprescreen.com (covers Equifax credit-side sharing).
- 05
Phone 1-866-295-6801 if the form fails.
Data brokers re-list. Check again in 30–60 days.
Re-listing risk for this site: Low-Medium — suppression across the four listed subsidiaries; credit-file data unaffected (use optoutprescreen.com separately for prescreened offers)