How to remove yourself from Equifax data products
What they publish
household economics/wealth segments (IXI), demographics, marketing lists derived from aggregated financial data; private DB, not public profiles
Removing yourself, step by step
0 of 5 done- Enter name, address, city, state, ZIP (optionally DOB/email/phone for better matching — skip SSN).
- Check acknowledgment + CAPTCHA, select the opt-out/deletion rights offered, submit.
- Also opt out of prescreened credit offers at optoutprescreen.com (covers Equifax credit-side sharing).
- Phone 1-866-295-6801 if the form fails.
Tap a step to tick it off. Progress is saved in this browser only.
How they confirm it
name/address matching + CAPTCHA; optional DOB/SSN fields to improve match (do NOT supply SSN unless necessary); no hard ID requirement for opt-out
If they ignore you
Equifax privacy office via myPrivacy portal messaging; CFPB complaint (effective lever for CRAs) + state AG
Re-listing risk for this site: Low-Medium — suppression across the four listed subsidiaries; credit-file data unaffected (use optoutprescreen.com separately for prescreened offers)
Common questions
How do I remove myself from Equifax data products?
Use Equifax data products's opt-out page (myprivacy.equifax.com/opt-in-opt-out/personal-info). The guide above lists 5 steps, and this page writes the removal request for you to send from your own email.
How long does Equifax data products take to remove my information?
~15 days per DeleteMe guide ; CCPA 45d cap for deletion. That is what our research recorded; the site may take longer.
Do I have to solve a CAPTCHA to opt out of Equifax data products?
Their opt-out form has a CAPTCHA, so you complete it yourself.
Will my information come back on Equifax data products?
Low-Medium — suppression across the four listed subsidiaries; credit-file data unaffected (use optoutprescreen.com separately for prescreened offers). Check again in about 60 days.