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Removal guide

How to remove yourself from Epsilon

Sitelegal.epsilon.com
Categorymarketing (email/direct-mail databases, Abacus co-op, retail loyalty data)
DifficultyMedium-Hard (KBA verification; multiple databases require separate opt-outs)
Time to processCCPA 45d for delete; Epsilon warns marketing opt-out "may take several weeks or months" to fully stop offers already in planning cycles
URL checked2026-08-14

name, postal address, email, catalog/retail purchase history (Abacus transaction co-op), demographics, inferred interests; private DB, not public profiles

Owner / network: Publicis Groupe (acquired 2019); operates Abacus co-op and Digital Media Solutions (DMS)

Removing yourself, step by step

  1. 01

    Go to https://legal.epsilon.com/dsr/ and select opt-out of sale/share AND deletion (file both; suppression persists).

  2. 02

    Complete identity verification (third-party KBA questions).

  3. 03

    Separately opt out of interest-based ads at https://legal.epsilon.com/adchoices/ (per browser/device).

  4. 04

    If receiving matched email ads, use https://legal.epsilon.com/dms/email-opt-out.

  5. 05

    Alternatively call (866) 267-3861.

Data brokers re-list. Check again in 30–60 days.

Re-listing risk for this site: Low for opt-out — Epsilon explicitly does NOT delete on opt-out; it marks records "Do Not Share" (suppression) precisely so re-ingested data stays blocked. Deletion requests without suppression risk re-ingestion.