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Removal guide

How to remove yourself from Epsilon

Site
legal.epsilon.com
Category
marketing
Difficulty
Medium-Hard (KBA verification; multiple databases require separate opt-outs)
Time to processCCPA 45d for delete; Epsilon warns marketing opt-out "may take several weeks or months" to fully stop offers already in planning cycles

What they publish

name, postal address, email, catalog/retail purchase history (Abacus transaction co-op), demographics, inferred interests; private DB, not public profiles

Owner / network: Publicis Groupe (acquired 2019); operates Abacus co-op and Digital Media Solutions (DMS)

Removing yourself, step by step

0 of 5 done
  1. Go to https://legal.epsilon.com/dsr/ and select opt-out of sale/share AND deletion (file both; suppression persists).
  2. Complete identity verification (third-party KBA questions).
  3. Separately opt out of interest-based ads at https://legal.epsilon.com/adchoices/ (per browser/device).
  4. If receiving matched email ads, use https://legal.epsilon.com/dms/email-opt-out.
  5. Alternatively call (866) 267-3861.

Tap a step to tick it off. Progress is saved in this browser only.

How they confirm it

identity verification via third-party knowledge-based "test questions" for DSRs; email confirmation

If they ignore you

privacy@epsilon.com ; CA AG / CPPA complaint (registered broker); FTC

Data brokers re-list. Check again in about 60 days.

Re-listing risk for this site: Low for opt-out — Epsilon explicitly does NOT delete on opt-out; it marks records "Do Not Share" (suppression) precisely so re-ingested data stays blocked. Deletion requests without suppression risk re-ingestion.

Common questions

How do I remove myself from Epsilon?

Use Epsilon's opt-out page (legal.epsilon.com/dsr). Or email their privacy address, privacy@epsilon.com. The guide above lists 5 steps, and this page writes the removal request for you to send from your own email.

How long does Epsilon take to remove my information?

CCPA 45d for delete; Epsilon warns marketing opt-out "may take several weeks or months" to fully stop offers already in planning cycles. That is what our research recorded; the site may take longer.

Will my information come back on Epsilon?

Low for opt-out — Epsilon explicitly does NOT delete on opt-out; it marks records "Do Not Share" (suppression) precisely so re-ingested data stays blocked. Deletion requests without suppression risk re-ingestion. Check again in about 60 days.

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